Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Essay - 1

Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis - Essay Example This paper illustrates that Mandarin Oriental Hotel Group (MOHG) is dedicated to delivering excellent services through the involvement of employees in the process of development of the hotel organization. The Group emphasizes on creating a congenial climate for the employees to facilitate them to perform their activities in an orderly manner. The Group is responsible in focusing their routine works through group activities, inculcating a strong belief amid one another along with contributing towards ensuring effective productivity which would enable the Group to gain reputed success in the competitive market. he VRIN Model Analysis is the framework which is adopted on the basis of Resource-based View (RBV). RBV emphasizes on theories related to determining competitive advantages of an organization as well as formulating a connection between internal features and competitive advantages of an organization. The VRIN framework comprises four elements such as valuable, rare, imperfectly i mitable along with non-substitutable. These are the resources which are comprehensively used by an organization in ascertaining their position in a competitive scenario. In this regard, it can be observed that ’valuable’ stands for resources that are used by an organization for designing strategies which would enable it to develop its effectiveness and efficiency. In this context, it can be stated that the valuable resources are to be taken into account for implementation of strategies in the organizational culture as well in the environment where the organization eventually functions. Similarly, rare signifies uniqueness. Contextually, it can be stated that resources are required to be unique enough for enabling an organization to gain greater competitive advantages as compared to the competitors in the market. In reference to the competitors, it can also be stated the competitors generally do not maintain a particular strategy to compete in the market for its sustain ability. Thus, it does provide a vivid picture regarding whether or not the valuable and rare resources possessed by an organization are strong enough to maintain its sustainability in the competitive market.